Our vision

Home has many meanings - from the buildings we live in, to a feeling that goes beyond a specific place.

The Museum of the Home has emerged from the global pandemic and is realising its vision, with issues-focused programming and a celebration of diverse collections that pose the question, What does home mean to you?

From 2023 to 2028 we are focusing on four main areas.

1. Building Audiences and Reach - Across all of our teams, we are dedicated to building audiences and reach - better understanding our visitors and growing content that is personal, powerful and reflective of the diversity of modern London.
2. Living Better Together - We are delivering on our ambition to live better together. Our pioneering Campaign for Change - working in partnership with front-line charities to make a difference on issues affecting the ways we live – aims to tackle hunger and create belonging.
3. Climate Active - Climate action is taking a primary role in the Museum’s vision. We commit to being carbon neutral by 2040 – getting our own house in order and inspiring audiences to make sustainable choices at home.
4. Future Ready - We’re focused on being future ready - streamlining fundraising into clear and engaging programmes and growing our commercial income stands - from hires of our wonderful spaces, indoors and out, to a thriving café and a values-driven retail offer that is both profitable and plays a key role in the visitor experience.

Our purpose is to reveal and rethink the ways we live, in order to live better together.